I have six shades with me. According to the Rimmel UK site,
Sumptuously Rich Matte Colour with a sublime comfort.
Ruby Powder enriched formula.
Intense velvet colour all day!
My sense of smell is very sensitive so I immediately picked up the chemical-ly smell but quickly disappears as our sense of smell has a tolerance. Now that’s the only negative thing I can say about it. It’s very pigmented, creamy, glides on easily. It’s not hydrating but then it’s not drying either. It claims to last 8 hours which I can’t really test out. On me, it lasted through a slight snack with constant drinking through a straw up to 5 hours at which point I ate a meal. I really really love it. I’m glad I got them.
I purchased them at Walgreens when they had the buy one at $5.79 get one half off promo. I believe it’s will be part of the permanent collection but for now I’m seeing limited availability at Walgreens.